About Me

Hi, I'm Rob. I build products which help fleet operators make electrification a success for their organisation.

I didn't set out to end up here. I studied physics at Imperial, including a year spent in Grenoble simulating dark matter interactions for my Master's thesis — unfortunately both my dark matter knowledge and my grasp of français have drastically declined since then. After that I spent seven years bouncing between oil and gas, recycling tech and public sector work as a consultant and business analyst, mostly solving problems nobody had quite got round to writing down yet. Somewhere in there I realised I liked the “figuring out what to build” part more than any single industry, and product management was the obvious next step.

These days I'm at Hitachi ZeroCarbon, working on charging and battery management for commercial fleets, based out of Greater London. The bit I find genuinely interesting is where the grid meets the depot — how do you get 200 vehicles charging on a connection built for 40, and how much of that problem can you solve with clever software instead of expensive steel? I've seen the platform and team grow considerably since I joined, which has taught me a lot about scaling both a product and a way of working.

Outside of work, you'll find me on the golf course or the range whenever I get the chance, trying to hang on to my single-figure handicap. Since welcoming my first child into the world, “whenever I get the chance” has become a considerably smaller window than it used to be — but I'm not complaining about the trade.

To make up for the reduced tee time, I've started vibe-coding small apps in whatever spare moments I find, including ratemydivots.com — partly for fun, partly to keep my hand in with the latest tools. This blog is very much part of the same experiment. I'm also in a book club, mostly as a way of forcing myself to actually finish the books I claim to like.

If you want to talk charging infrastructure, depot power problems, golf, or why fleet electrification is harder than it looks — I'm always up for that conversation.